Where Can You Buy Spanx In Stores
Make a product purchase on www.spanx.com and receive free standard shipping within the 50 United States and the District of Columbia. Offer does not apply to Canadian orders. No adjustments on previous purchases. Offer cannot be combined with other offers. Offer does not apply to purchases from other retail outlets of SPANX brand retail stores. Offer is void where taxed, restricted or prohibited by law. Offer is not redeemable for cash. Offer is non-transferable and subject to change without notice. This offer is made by SPANX, Inc.
where can you buy spanx in stores
Today, Spanx sells products to more than 12,000 stores in 50 countries. Forbes reported this year that Spanx nets about 20 percent of its nearly $250 million in revenue, valuing the company at $1 billion. A Spanx spokeswoman would not confirm those figures.
Spanx sees the time as right to open its own stores, Goldman said, so it can better reach customers. Also, there was a limit to the amount of its products that could be displayed at department stores.
Spanx plans five new stores, including locations at Santa Monica Place, The Mall at Short Hills and Natick Mall outside Boston to join the six existing locations nationwide plus two in airports. The first Spanx store opened in 2012 in Tysons Corner in McLean, Va.
Make a product purchase on www.spanx.ca and receive free standard shipping within Canada. No adjustments on previous purchases. Offer cannot be combined with other offers. Offer does not apply to purchases from other retail outlets of SPANX brand retail stores. Offer is void where taxed, restricted or prohibited by law. Offer is not redeemable for cash. Offer is non-transferable and subject to change without notice. This offer is made by SPANX, LLC.
Flare jeans were popular when I was in college in the late '90s; I will forever associate them with Contempo Casuals, where I worked for a year. And while I have a pair of flares that I occasionally break out, they've never quite fit how I imagined they would: ideally super slim through the waist, hips, and thighs, flaring out below the knee in a way that elongates the leg in a '70s Lauren Hutton kind of vibe. When the proportions are even slightly off, flare jeans can make one's legs look wider and trunk-y, but I am happy to report that the Spanx flare jeans do none of those things. They are, hands down, the most flattering pair of flare jeans I've ever worn.
Investing her life-savings of $5,000, she moved to Atlanta at age 27, where she researched and developed a hosiery concept predominantly on her own. The creation of the initial product prototype was completed over the course of a year and involved Blakely, her mother, and her friends personally testing the garments. This was innovative at the time, as the industry did not test products with people. Blakely's research revealed that the industry had previously been using the same size waistband for all hosiery products to cut costs, and a rubber cord was inserted into the waistband. For her product development, Blakely created different waistbands to suit different-sized consumers.[7]
Blakely previously conducted a meeting with a representative of the Neiman Marcus Group, at which she changed into the product in the ladies restroom in the presence of the Neiman Marcus buyer to prove the benefits of her innovation.[9] Blakely's product was sold in seven Neiman Marcus stores as a result of the meeting;[7] Bloomingdales, Saks, and Bergdorf Goodman soon followed.[10]
In the first half of 2014, Blakely worked on building the company's first standalone retail stores in shopping malls along the East Coast of the U.S., and also introduced denim to an expanding Spanx product line for the "Fall" range in March.[12]
During the inception of Spanx, Blakely was contacting friends and acquaintances, including those from her past, and asking them to seek out her products at select department stores in exchange for a check that she would send to them by mail as a token of appreciation.[7] However, Spanx received a marketing boost shortly afterwards, when Oprah Winfrey endorsed the product as one of her "Favorite Things" on her television show in 2000.[22] Prior to officially establishing the company, Blakely had sent a basket of Spanx products to Winfrey's television program, with a gift card that explained what she was attempting to develop, and this garnered Winfrey's attention.[7]
All Spanx products are manufactured in the United States. At the moment there are more than 300 stores in the United States of America. Also there are stores in Europe and Asia. Now there is an option to buy Spanx products at airports outlets. The main official online store is Spanx.com. Items are sorted into categories in the site, there is an online catalog in the form of a magazine. Everything is simple and convenient. Regularly appear discount coupons which can be used during the purchase.
Hermès, the French high-fashion design house, will be one of the first of many upscale retailers to open at Buckhead Atlanta. The completed project, totaling 1.5 million square feet, will have 300,000 square feet of upscale retail stores, restaurants and cafes, 125,000 square feet of custom office space and 370 luxury high-rise residences.
The business, founded in the late 1990s, is also positioned to keep expanding its direct-to-consumer arm, lessening its reliance on discount retailers and other wholesale partners, such as department stores. Direct-to-consumer sales are typically more profitable. This also means Spanx has formed closer relationships with its customers.
So Spanx is doing more of what it does best--and building stores to showcase it. "The core of Spanx has always been about shapewear, but with a bit of whimsy," says Catherine Moellering, executive vice president of Tobe, a fashion and retail consulting firm. "If Blakely can continue to expand with products that are seen as secret helpers, the consumer will move with her."
It's a strategy that other retailers have also adopted. The high-fashion online retailer Net-a-Porter set up pop-up "window shops" in Paris, London, New York City, Berlin and Sydney. E-commerce giants like Amazon, eBay and Google have been tinkering with their own storefront strategies, erecting pop-up shops that showcase products customers prefer to try out and feel before they buy, such as cosmetics and flat-screen TVs. The trendy eyeglass retailer Warby Parker, meanwhile, set up showrooms at retailers in several cities because there is no way to replace the experience of trying on frames in person and will open a brick-and-mortar flagship store as well. Footwear companies Ugg and Croc have also benefited from opening stand-alone stores that separate their products from those of competitors.
As a way for retailers to establish and promote a unique brand identity, flagship stores are nothing new: Nike opened Niketown in 1990, and Apple opened its first store in 2001. But for a company like Spanx, which has traditionally driven most of its sales through department stores, there is a new urgency. In-store retail sales in the U.S. grew only 5% last year, far behind e-commerce, at 13%. Boutique retailers, though, are far outperforming department stores. The NPD Group reported that in-store sales of intimate apparel grew 2.2% from June 2011 to June 2012 in specialty stores, compared with a 1.1% drop at department stores and a 5.3% drop at national chains. Rather than relying on department-store clerks to sell Spanx and other brands, the company is taking control of the shopping experience. "The big benefit is that Spanx can offer the full range of products as opposed to being subject to retailers cherry-picking," says Cohen. "It's also helpful to have dedicated staff translate what the product can do. What makes Spanx more expensive is what makes Spanx better. When you rely on someone else to convey that message, it's a game of telephone. By the time it reaches the consumer, it's been diluted."
We recently tried to find a lower price on an item on Spanx and were disappointed to find out that they currently don't have a price match policy. We were able to get them to match the deals we found at other stores but individually. All price adjustments seemed to be made on criteria other than the price match policy. 041b061a72
